Raunaq Gupta

Designing a 0→1 SaaS startup

I joined PlanetScale as a contract design engineer in late 2018. There was nothing but an idea, and a sizable VC paycheck. The founders were veterans of the database world, having worked on database systems at YouTube, building out Vitess; an open-source database clustering system that scaled YouTube’s database needs. Their vision was to build a database-as-a-service that would leverage Vitess to provide a highly scalable, developer-friendly database solution. The question was how do we deliver sharding as a plug-and-play solution to developers?

Designing for speed

I was the founding designer leading all design efforts while supporting an engineering team that grew from 10 to 30 engineers in a span of 2 years. I also contributed to frontend efforts to all user-facing surfaces: the marketing site, documentation site, and the web application itself. I was later supported by a dedicated frontend engineer, and a visual designer.

Impact

PlanetScale raised a Series B round of $22 million led by Andreessen Horowitz in October 2020. This was within 1.5 years of the company’s inception. We were doing something right, and the design was facilitating the desired experience.

Case studies

PlanetScale
What does a database-as-a-service look like?

Spinning up databases in seconds with PlanetScale

PlanetScale
Revamping the login workflow to showcase the free tier

Letting hobby developers get a running database as fast as possible

PlanetScale
Treating documentation as a first-class citizen

Creating brand and UX cohesion in the documentation experience

PlanetScale
Dogfooding PlanetScale

Building an internal forum using PlanetScale

September 28, 2021
-
collection